[vc_row full_width="stretch_row_content" row_content_width="grid"][vc_column width="1/12"][/vc_column][vc_column width="5/6"][vc_column_text]So you want to get a website done for your business or brand? Here are some things that make a website successful. Getting the home page right is essential, it’s the most important page on your site. Users will decide within...
[vc_row full_width="stretch_row_content" row_content_width="grid"][vc_column width="1/12"][/vc_column][vc_column width="5/6"][vc_column_text] Purpose Every brand has a message and promise. However, we’re in a market where consumers have become smarter with their purchasing decisions. Having a well-defined purpose, your WHY? - will separate you from the rest. Positioning Work on differentiating your brand so that you...
[vc_row full_width="stretch_row_content" row_content_width="grid"][vc_column width="1/12"][/vc_column][vc_column width="5/6"][vc_column_text]You don’t always have to give freebies or do extra work to bag a client. All you have to do is understand their needs and offer a solution. Purchasing decisions have shifted, if you really want to impress a client here...
[vc_row full_width="stretch_row_content" row_content_width="grid"][vc_column width="1/12"][/vc_column][vc_column width="5/6"][vc_column_text] Authenticity Taking in what others have already put out and rephrasing it isn’t original, no one will link back or share posts that are played out. Being authentic creates value, it gives your followers or audience a better perspective on a product...
[vc_row full_width="stretch_row_content" row_content_width="grid"][vc_column width="1/12"][/vc_column][vc_column width="5/6"][vc_column_text]Building a personal brand requires you to be super intentional and patient, it requires a lot of time and effort; but at the same time, it’s something no one can take away from you. I speak a lot about branding from...
[vc_row full_width="stretch_row_content" row_content_width="grid"][vc_column width="1/12"][/vc_column][vc_column width="5/6"][vc_column_text]Coming up with a business/brand name isn’t the easiest thing, with so many businesses globally it’s becoming harder to stand out. Through my six-year experience in the creative industry, there have been 3 steps I’ve always used to come up with...
[vc_row full_width="stretch_row_content" row_content_width="grid"][vc_column width="1/12"][/vc_column][vc_column width="5/6"][vc_column_text]Breakdown your process Clients need to understand what they are being billed for when designing artwork or coming up with a campaign; the common mistake we all make is we fix our price on execution and forget the process. E.g 1 a logo...
[vc_row full_width="stretch_row_content" row_content_width="grid"][vc_column width="1/12"][/vc_column][vc_column width="5/6"][vc_column_text]I’m going to attack this from two angles, my experience as a brand identity developer and also as a content creator (influencer). I hope it comes out the way I’m imagining it too, but this will be more from an influencers...
[vc_row full_width="stretch_row_content" row_content_width="grid"][vc_column width="1/12"][/vc_column][vc_column width="5/6"][vc_column_text]Adapt or Die Markets shift and customers change, so should brand and the businesses they engage with. Keep adapting, as a small business it’s your duty to be in front of those changes, be it changes in tech, social platforms, or culture....
[vc_row full_width="stretch_row_content" row_content_width="grid"][vc_column width="1/12"][/vc_column][vc_column width="5/6"][vc_column_text]Colors are like superpowers, they’re instrumental in evoking emotions such as love, fear, anger, creativity, safety...